腾讯TGideas:一个牛逼H5诞生记

日期:2015-12-02 / 人气: / 来源:未知

【小编有话说】首先给大家隆重介绍下腾讯互动娱乐市场部的专业设计团队--TGideas,爱果果收录过好多这个团队开发的H5网站,无论从创意还是技术上他们的作品都在引领这H5发展的方向,是小编非常仰慕的一个团队。 这篇文章原标题《2015发布会回顾-品牌篇》,是腾讯2015发布会的一个预热H5从立项到创意再到开发的回顾,小编通读后发现这其实是一篇非常好的教程类文章,给那些正在摸索或者准备要做H5的小伙伴们指明了开发的路线,必须重点推荐给大家。 前方高能预警!!!
回顾2014年发布会的移动端邀请函,当时算是一款比较优秀的H5网页,在交互方式(动画、单屏滑动等)做了新的尝试,有非常好的反馈,成了后续H5学习的范例。一年过去了,H5大势流行了,各式各样,花样辈出,市场颇大。所以这一届发布会在移动端品牌建设有更大的挑战,创新突破的优良作风也继续坚持下去……OH!

这次发布会的整体包装,团队参与度也比较高,从前期策略规划的,了解目标对象,分析行业、媒体、大众人文特征及心理特征,把控发布会整体格调,预算管理……,到创意策划与执行的视觉、视频、展会体验都有深入参与。 ”想象力H5“在整个发布会包装中处于线上品牌线的预热阶段,我们的目的是要做出一个符合2015年发布品牌形象的H5,提出这一届发布会的品牌概念——让想象绽放,总的来说就是要把气质搞起来。 接下来就开始进入正题了啦!
寻找想象力(头脑风暴)
 
我们已知的信息,2015年的slogan——让想象绽放,然后整个创意都将围绕着“想象力”开始展开联想…… 发散发散,首先看看大家是怎么表现想象力的! 游戏类 1.画面、故事、互动……全方面营造展示想象力的氛围,将想象力具象,比较直白,多重刺激快速给人留下印象。例如: -纪念碑谷——游戏体验不论从故事、画面还是互动,都充满了想象力,让人充满遐想,太爱了; -Gorogoa——一款手工精心画出的世界悬浮的独特的益智游戏,整个游戏画面分为四大块,场景切换相当出乎意料,扑朔迷离; -谜画之塔——解谜游戏,解救女孩Iris,游戏把具有想象力的画作通过想象力转化成场景,整个体验穿梭在城堡的画作和Iris的画作,进入华丽的想象力世界。

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